When you're searching through deals and comparing prices, you might be tempted to call it a day and turn to Temu, where you know you'll get the absolute lowest prices on what you're looking for...or a copy of what you want.
Even if you've never ordered anything from Temu, the online shopping site is all around you. Maybe you’ve seen its orange bags on your neighbor’s doorstep. Or you’ve clicked on an Instagram ad featuring an unbelievably cute item. It could be that you've been bombarded by discount codes from someone you follow on social media.
And now that the shopping season is here, you're thinking of filling up a cart on the site, but you don’t know exactly what it is. Let us explain.
What Is Temu?
It may seem like Temu emerged out of nowhere. Ever since its Super Bowl ad—which featured a song that wouldn't stop playing in our heads and factory workers who looked like they had abandoned ship from The Life Aquatic with Steve Zissou to work for Temu—we’ve been told we could shop like a billionaire. But the company got its start in September 2022, when it launched a barrage of Facebook and Instagram ads.
How Do I Shop on Temu?
Temu is on the web at temu.com and via free apps for Android and iOS.
Why Is Temu So Cheap?
Temu’s prices are indeed shockingly low. So low that they can’t help get your attention and cause you to throw things in your cart. It seems that Temu is trying to attract shoppers as fast as possible, but it's likely selling items at a loss to get that done.
Temu might say on its site that it was founded in Boston, but it's owned by PDD Holdings, which has money to burn and moved its official headquarters from China to Ireland so it can keep doing business even if US scrutiny of China-based apps continues. Temu's low prices and sending purchased items directly to consumers allow it to bypass tariffs, saving it a ton of cash.
More concerning is the issue of forced labor. A 2022 investigation found that Temu used cotton from the Xinjiang Uyghur Autonomous Region where China has detained Uyghurs in camps. And a report on Temu from the House Select Committee on the Chinese Communist Party found that Temu is likely using forced labor from imprisoned Uyghurs.
Is Temu a Scam?
It's all fun and games (Credit: Temu)
It's a legitimate website, but watch out for lightning deals that promise extra savings. Temu has gamified its site.Pop-ups with wheels to spin for discounts, tokens to collect, and countdown clocks make it seem like time on offers is running out, but they're designed to push customers toward purchases. Sellers on Temu, meanwhile, often steal designs so they don’t have to pay to develop intellectual property of their own.
What Designs Do Temu Sellers Steal?
Too many to list, but one example is this mouthful of a product description: Gorgeous Vintage Dragonfly Zircon Pendant Necklace - Perfect Bohemian Jewelry for Women's Holidays. The owner of the online shop Godly Nature’s Jewelry took to TikTok to complain that Temu stole her Champaign Dragonfly Sunflower Necklace design and even her photos.
Recommended by Our Editors
Amazon Prime vs. Walmart+: What's the Difference?
'Frequently Returned' Label Warns Amazon Shoppers About Shoddy Products
Amazon Offers Prime Shoppers $10 If They Opt for Pickup Over Delivery
@godlynaturesjewelry 🚨Design Theft Alert🚨 @shoptemu stole my dragonfly necklace & now they're raking in profits, while I've got ZIP! 😡 It's not just me: #SmallBusinesses all over are being ripped off by these copycat moguls🕵️♀️ Let's break this cycle❌ #supportsmall #copycatcaught #womenownedbusiness #smalljewelrybusiness #jewelrybusiness #jewelrybusinesscheck #stolenart #handmadejewelry #bohojewelry #bohodesign #bohoaesthetic #bohom*om #boholifestyle #entrepreneur #entrepreneurcheck ♬ Sweet Dreams - PuppetMaster
Does Temu Sell Legit Products?
Lip service on the left, the real deal on the right (Credit: Temu/Vaseline)
Well, there are a lot of generic products on Temu but also a fair amount of fakes. Some are obvious, like these little jars of Tsinger lip balms, which are not Vaseline Lip Therapy but at first glance are not not Vaseline Lip Therapy.
You'll also see flat-out designer knockoffs on Temu, such as the PU Camera Style Shoulder Bag, which is a poor imitation (but likely a copyright violation) of The Snapshot Bag from Marc Jacobs.
Temu's PU Camera Style Shoulder Bag (Credit: Temu)
The Snapshot from Marc Jacobs (Credit: Marc Jacobs)
If I Order Something on Temu, Will It Ever Arrive?
This is not Amazon Prime two-day delivery. The site says orders ship in seven to 15 days, but that is not always the case. You'll probably receive credits for future orders the more your order is delayed. When you get a message about the delay, you'll see a button to "urge shipment." Clicking it probably does nothing, but remember: This site is gamified. Temu says that if an order is not shipped within 15 days, it will issue a refund.
Does Temu Accept Returns?
There is a return process on Temu, and shipping is free within 90 days of purchase. Note that's within 90 days of purchase, not receipt of your order.
What Cyber Monday Deals You Should Be Tracking
Like What You're Reading?
Sign up for Tips & Tricks newsletter for expert advice to get the most out of your technology.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up!
Your subscription has been confirmed. Keep an eye on your inbox!
Sign up for other newsletters
I've been engrossed in e-commerce landscapes for quite a while, diving into the nuances of online marketplaces and their strategies. The intricacies of platforms like Temu reflect a broader trend in the digital shopping realm, where pricing tactics, sourcing, and user engagement strategies play pivotal roles. Now, let's delve into the key elements within the article about Temu:
1. Temu's Emergence and Advertising Blitz
- It originated in September 2022, gaining attention through an aggressive Facebook and Instagram ad campaign.
- The Super Bowl ad with catchy music and unique visuals became a memorable introduction.
2. Shopping Experience on Temu
- Accessible via temu.com and mobile apps for Android and iOS.
3. Pricing Strategy and Ownership
- Temu's allure lies in shockingly low prices, possibly selling at a loss initially to attract shoppers quickly.
- Owned by PDD Holdings, which shifted its official headquarters to Ireland from China to navigate potential US scrutiny of Chinese-based apps.
- Bypasses tariffs by shipping directly to consumers.
4. Ethical Concerns and Forced Labor
- Investigations revealed the use of cotton from regions associated with forced labor, like Xinjiang Uyghur Autonomous Region.
- Reports indicate the likelihood of forced labor from imprisoned Uyghurs being involved in Temu's supply chain.
5. Shopping Experience and Scam Warnings
- Temu employs gamification tactics on its site with lightning deals, pop-ups, discount wheels, and countdowns to stimulate purchases.
- Sellers often plagiarize designs, undermining original creators and small businesses.
6. Product Authenticity
- While Temu hosts generic products, it's also home to numerous counterfeit items, from obvious knockoffs to more subtle imitations of branded goods.
7. Order Fulfillment and Returns
- Delivery times range from seven to 15 days, but delays are common. Customers might receive credits for future purchases for delays.
- Returns are accepted within 90 days of purchase, and shipping is free within this timeframe.
8. Conclusion and Newsletter Subscription
- The article concludes with advice on Cyber Monday deals and encourages readers to sign up for a newsletter, containing expert tech-related advice, deals, and advertising, with a provision to unsubscribe anytime.
Understanding Temu's modus operandi necessitates scrutiny beyond its seemingly attractive deals, encompassing ethical considerations, product authenticity, shipping delays, and return policies.
