IKEA on Roblox is now live with The Co-Worker game (2024)

Get ready to virtually experience the working world of IKEA on Roblox as the doors to the virtual store open today for the very first time.

The opening of IKEA on Roblox follows a recruitment campaign launched on 3rd June, which offered people the opportunity to apply for one of 10 paid roles in the virtual store. The open call to become a virtual IKEA co-worker amassed over 178,000 applications over the two-week application window.

The lucky 10 applicants have now been selected and will kick off their virtual IKEA roles from today.

Alongside the paid players the broader Roblox community, gamers and IKEA fans are invited to explore a virtual IKEA store, wander around the home furnishings showroom and visit the famous Swedish Food Market and Bistro. Players can also venture into the IKEA world of work and take on a role as a virtual co-worker, serving up endless amounts of hotdogs and flexing their interior design skills to level-up and get promoted. All with the chance to win exclusive IKEA UGCs.

Much like IKEA co-workers in real life, players in the game have the ability to develop their own unique career journey at their own pace and in any direction. Whether that be by taking on a more senior role, a move sideways into a different function developing new skills, or continuing to expand their experience in the same role. There’s no set path to how you can grow your career at IKEA, where career progression is focused on helping co-workers develop their careers in their own way, and not just in a linear direction.

Roles available in ‘The Co-Worker’ game are inspired by real-life jobs and have been curated to offer a glimpse into the opportunities available at IKEA while showcasing the brand’s unique approach to careers. Roles include:

1. Sales Co-Worker – where players guide customers to products they are interested in, as well as keep the Showroom up to the IKEA standard.
2. Interior Design Co-Worker – where players are required to put together a room-set, following a design brief and pick the correct items of furniture and place them in the right places.
3. Sales Team Leader – where players recommend products to NPC customers based on their specific requirements.
4. Food Team Leader – where players will man the famous Swedish Bistro, serving food and drink to customers – meatballs anyone?

The ‘Co-Worker’ game is available now on Roblox and can be accessed using the following link: roblox.com/games/17254019855/IKEA-The-Co-Worker.

For more information, the full terms, and conditions, please visit: thecoworker.co.uk.

For more information about careers at IKEA and how they’re done different, please visit: ikea.co.uk/careers.

Notes to Editors:

• IKEA on Roblox, developed by The Gang, a Swedish game design company, launches today (24th June 2024). The launch of The Co-Worker game is the second phase of IKEA’s drive to attract a new generation of co-workers in a campaign entitled ‘Careers Done Different’.
• The virtual store opens on 24th June and is designed to introduce users to the breadth of roles and career progression routes available at IKEA through a series of games inspired by real-life jobs at the Swedish retailer.
• Co-workers will be paid £13.15ph, the IKEA hourly rate of pay for a London co-worker. As a Living Wage Foundation employer, our rate of pay is aligned with the foundation's real living wage.

*Paid players must be 18+ and in UK or ROI to apply. This promotion is not affiliated with Roblox. Roblox is not responsible for the fulfilment of any compensation or rewards related to this promotion, nor will participation create or result in any employment or other worker relationship with Roblox.

Definitions: UGC: User-Generated Content (UGC) is a term used by Roblox for types of items and assets that can be created by a user, such as models and audio.